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This web site arrowanagroup.com states the following, "Founded in 2000 thanks to the experience and intuition of Pier Giovanni Capellino, an entrepreneur who had long been working in the industry, Almo Nature was the first company in the world to launch cat and dog food made entirely with pure ingredients and no additives what are generally called natural products." Our analyzers noticed that the website also stated " Almo Nature products are developed focusing on animals, their point of view and their wellbeing." The Website also said " This is why they are 100 cruelty free. Browse Almo Natures products ." The website's header had almo nature as the most important optimized keyword. It is followed by almo nature pet food, pet naturals, and dry dog food which isn't as highly ranked as almo nature. The next words arrowanagroup.com used was dry cat food. wet cat food was included but will not be understood by web engines.